Communication is an act to exchange ideas, information and opinions through spoken words, writing, actions or symbols. For the efficient communication in a business, business communications systems are very important. There are different types of business communications systems, few of them carry out some basic functions like emails, while some other systems of communications support almost every kind of communication. For effective communication, the meaning of the message should be same for both receiver and sender.
The person who encodes his opinions in a meaningful content and shares them with another person is referred as sender while the other person who receives the information is called as receiver.
For a business communication, various communication channels are used such as print, internet, outdoor, television and radio. Different types of business communications systems are mainly used in business for promoting its products or services. Communication is required to exchange options, information’s, making proposals and plans, sending orders and conducting sales. Organization’s activities cease if the communication system of an organization is not proper. Business communications systems of an organization are of two types; internal communication and external communication.
Any type of formal and informal communication, which occurs inside the organization, is known as internal communication. For addressing organizational issues, internal communications need to be effective. It helps in increasing job safety, satisfaction, productivity, turnover, profits and decreasing grievance.
Upward communication is a type of internal business communication where information flows from juniors to seniors. Communication involves sender and receiver so for two way communication, it must initiate from the bottom. Downward communication is also a kind of internal communication where information transfers from superiors to subordinates like providing instruction to subordinates for completing a task. To maintain the effective downward communication in an organization, it is important to first establish the upward communication successfully. Horizontal communication, a type of internal communication, allows people of different rank to coordinate for accomplishing the same task. It is essential for improving teamwork, boosting efficiency and building goodwill.
Another type of communication system used in business is an external communication where the supervisor communicates with the outsider such as customers and vendors. It is helpful for maintaining operational efficiency, company profits, public credibility and sales volume. Ultimately, these business communication systems help in achieving the customer’s satisfaction and organizational goals.
In the modern systems of business communication, text, audio or video is integrated. These integrated business communication systems reduce the number of other expert’s roles such as Mailroom personnel and PBX operators. For the effective transmission of information and ideas among individuals, these communication systems play an important role.